Apple is expected to give the public its first real glimpse of the company’s new AI direction next month, as it reportedly plans to unveil a major update to Siri powered by Google’s Gemini technology. According to a report from Bloomberg’s Mark Gurman, Apple is preparing to announce the upgraded assistant in the second half of February. This new version of Siri is described as the first to deliver on Apple’s promises from June 2024, when the company said Siri would soon be able to handle more complex tasks by using personal information and on-screen content to complete actions for users. Gurman also reports that this February release is only the beginning. Apple is said to be planning an even larger Siri overhaul for June, to be introduced at the company’s Worldwide Developers Conference.
That version of Siri is expected to offer a more conversational experience similar to modern AI chatbots like ChatGPT. It may also run directly on Google’s cloud infrastructure, representing a deeper level of cooperation between the longtime rivals. Apple’s AI strategy has been the subject of scrutiny for months. Earlier reporting suggested the company had been struggling to keep pace with competitors in the generative AI space. Gurman notes that internal tensions were high enough that Apple executive Mike Rockwell told members of the foundation team that one of Gurman’s previous reports about Apple’s AI challenges was false.
The company’s recent moves, including its partnership with Google and the departure of AI chief John Giannandrea, indicate a shift in approach as Apple works to get its AI development back on track. If the February announcement arrives as expected, it will mark the first major product release to show how Apple plans to integrate AI systems from an outside partner. The continued upgrades expected throughout 2026 will help determine whether the company can keep up with the rapid evolution of AI assistants and regain momentum in a space where users now expect smarter, more adaptable technology.
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