Build a Competitor Intelligence Database Using Claude Cowork

In this guide, you’ll learn how to build a competitor intelligence database using Claude Cowork. Once set up, the system updates itself; just load the prompt files and let Claude handle the structure in minutes.

Who This Helps

• Founders and executives who want a real-time view of competitive threats
• Sales teams that need battlecards to address objections
• Small teams without a formal competitor research workflow

What You’ll Create

What You Need Before Starting

• Claude Desktop app (Mac only)
• The provided prompt kit
• A text editor for reviewing your database

Step 1: Set Up the Workspace

Create a folder named competitor_teardowns and download the prompt kit. It should include six markdown files. Place them inside your folder.

Open the Claude Desktop app, go to the “Cowork” tab, and select your folder.

Then prompt:

Read the SOP file and structure the folder as outlined.

Step 2: Run Your First Analysis

With the system in place, you can begin generating reports.

This process is called a “killsheet,” which is essentially a detailed competitor analysis. It’s best used with the latest Opus model.

When to use: quarterly reviews, competitor funding updates, or after losing a deal

Choose a target competitor (name + URL), then prompt:

Start an analysis on [competitor] using [domain] [additional domains if needed]

Tip: Before running your first report, create a Context.md file describing your company and offer. This helps Claude understand your positioning when analyzing competitors.

Step 3: Review the Output

Open your competitor_teardowns folder in a code editor such as Cursor.

You’ll see a new folder inside 01_Competitors containing a dated killsheet.

Each new analysis also updates the Competitive Radar file, giving you a high-level overview of your market.

Tip: You can ask Claude to convert reports into PDFs or modify the SOP to do this automatically.

Step 4: Generate Sales and Marketing Assets

After creating a killsheet, use the included prompts to support your team:

• Prompt_03_Battlecard_Generator: Creates objection-handling scripts for sales
• Prompt_04_Comparison_Page: Generates comparison-style landing page content for marketing

Next Steps

Import your kill sheets into NotebookLM to generate quarterly competitor reports. You can use features like slide decks or podcast-style summaries to present insights.