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What is Simplify Money?

Simplify Money is an AI-powered personal finance and tax filing app designed specifically for young earners in India. Built by Turvas Technology Solutions Private Limited, it addresses the common problem of managing finances across multiple accounts, investments, and tax obligations in a fragmented landscape. The app offers a unified dashboard to track spending, savings, investments, and idle cash, while providing personalized AI advisory through Kuber.AI. Core capabilities include conversational tax filing (ITR), goal-based investing, digital gold purchases, insurance buying, and step-by-step financial planning. It leverages AI to deliver actionable insights and next steps rather than just charts. The app is ideal for first-time earners, salaried professionals, and anyone seeking a simplified, all-in-one financial companion. It integrates with bank accounts, UPI, cards, and investment platforms, and supports 22 languages. Simplify Money is currently in a Founding 100 early access phase with a freemium model and zero commission on products.

AI Tool Review Summary

Performance Score

4.5/5

Content/Output Quality

High, consistent, and on-brand

Interface

Clean and minimal

AI Technology
LLMNLPSpeech Recognition
Purpose of Tool

To simplify personal finance management and tax filing for Indian users through AI-driven guidance.

Compatibility

Available on iOS and Android; integrates with bank accounts, UPI, cards, and investment platforms.

Pricing

Freemium with paid tiers (Founding 100 early access with up to 50% off)

Features

Features with the highest value for users are highlighted here.

AI financial advisor Kuber.AI in 22 languages

Unified view of all accounts, cards, loans, investments

Conversational ITR filing (launching 2026)

Goal-based investing with personalized plans

Digital gold buy/gift via voice commands

Zero commission insurance and investment products

Financial health score and idle cash detection

Gamified learning experience

How It Works

1

Download and sign up

Install the Simplify Money app from Play Store or App Store and create your account.

2

Link your finances

Connect your bank accounts, UPI, cards, and investments for a unified view.

3

Get your financial health score

Receive a personalized score and insights on spending, savings, and idle cash.

4

Follow AI-guided steps

Use Kuber.AI to get step-by-step plans for budgeting, investing, and filing taxes.

Who Is It For?

Young earners in India

Salaried professionals

Freelancers and gig workers

Students

Small business owners

Non-native English speakers

Tech-savvy millennials

First-time investors

Tax filers

Digital gold buyers

Pricing

Free

$0/free
  • Expense tracking
  • Financial health score
  • Basic insights
Popular

Founding 100

TBD (up to 50% off)/one-time
  • Early access to 2.0
  • AI advisory
  • ITR filing
  • Goal-based investing
  • Lifetime discount

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Pros & Cons

Pros

  • All-in-one platform for tracking, investing, and tax filing.
  • Personalized AI guidance with clear next steps, not just charts.

Cons

  • ITR filing feature is not yet available (launching 2026).
  • SEBI registration is still in progress, so investment advisory may be limited.

FAQs

Just Launched

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Rating

5.0

Pros

Cons

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Analytics of Personal Financial Literacy | Blogs, FAQs & More

Website traffic and keyword analysis.

Live dataFeb 2026 – Apr 2026

Monthly visits

3.32K

+13.6% vs prior month

Avg. visit duration

00:01:48

M 4 2026 snapshot

Pages / visit

1.68

M 4 2026 snapshot

Bounce rate

42.96%

Lower is better

All traffic · Worldwide

Weekly estimate · Feb 1, 2026 – Apr 29, 2026

490.75533.91577.08620.24663.4Feb 1Feb 15Mar 1Mar 15Mar 29Apr 8Apr 22Apr 29

Peak week: 663.4 (Apr 1, 2026)Low week: 490.75 (Feb 1, 2026)WoW: 0.0%Derived from monthly estimates · SimilarWeb-equivalent

Release History

0 releases published

No releases yet.

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