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What is Perq AI?

PERQ is a multifamily marketing platform that combines data-driven PPC management, cross-channel conversational AI, follow-up and nurture automation, lead reactivation programs, and powerful website and search tools. Built specifically for property management companies (PMCs), it solves the problem of high-cost lead acquisition by capturing and converting more low-cost and free leads. Core capabilities include automated early engagement with prospects via personalized website experiences, 24/7 conversational AI on website, SMS, Google, email, and phone-to-text conversion, as well as automated marketing campaigns that reengage lost leads. The platform also provides full-funnel attribution tracking and renter's journey insights. PERQ fits workflows for multifamily marketers, regional managers, and onsite teams looking to reduce advertising spend, ease staffing challenges, and increase lead-to-tour conversion rates. It integrates with popular multifamily industry tools and CRMs, making it a comprehensive solution for modern multifamily marketing.

AI Tool Review Summary

Performance Score

4.5/5

Content/Output Quality

High, consistent, and on-brand

Interface

Clean and intuitive

AI Technology
LLMConversational AINLP
Purpose of Tool

To capture and convert more low-cost and free leads for multifamily properties through automation and AI.

Compatibility

Integrates with major multifamily CRMs and industry tools; works on website, SMS, Google, email, and phone.

Pricing

Custom pricing based on property portfolio; demo required for quote.

Features

Features with the highest value for users are highlighted here.

Conversational AI for website, SMS, email, and Google

Automated lead nurturing and follow-up sequences

Data-driven PPC management

Lead reactivation campaigns

Personalized website experiences

Full-funnel attribution and analytics

CRM integration

Phone call to text conversion

Who Is It For?

Multifamily Marketing Directors

Regional Property Managers

Onsite Leasing Teams

Property Management Companies (PMCs)

Digital Marketing Agencies

Large Multifamily Owners

Small to Mid-Size Property Owners

Revenue Managers

Customer Experience Teams

Operations Directors

Pricing

Starter

Custom/monthly
  • Basic lead capture
  • Email nurture
  • Reporting dashboard
Popular

Growth

Custom/monthly
  • Conversational AI
  • SMS automation
  • PPC management
  • Advanced analytics

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Pros & Cons

Pros

  • Significantly reduces cost per lead by converting more unpaid traffic.
  • Automates early engagement and nurturing, freeing up onsite teams.

Cons

  • Primarily designed for multifamily, limiting use in other industries.
  • May require initial setup and integration with existing CRM.

FAQs

Just Launched

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