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IFTTT (If This Then That) is a no-code automation platform designed to connect various apps, devices, and services to create custom workflows called Applets. Founded to simplify automation, it enables users to link triggers and actions across over 1,000 supported services, including smart home devices, productivity apps, and social media platforms. IFTTT solves the problem of fragmented digital tools by allowing seamless integration and automation without technical expertise. Its core capabilities include creating personalized automations, using pre-built Applets, and enhancing workflows with AI-powered features like summarization and content generation. The platform suits a wide range of users from individual consumers automating smart homes to businesses streamlining operations and marketing. Its mobile apps for iOS and Android facilitate automation on the go, making it accessible for both personal and professional workflows.
4.5/5
Reliable, versatile, and customizable
User-friendly with intuitive no-code design
To automate tasks by connecting apps and devices through customizable workflows.
Compatible with over 1,000 apps and smart devices across web, iOS, and Android platforms.
Freemium model with free tier and paid subscription plans.
Features with the highest value for users are highlighted here.
No-code automation builder
Millions of ready-made Applets
Wide app and device integrations
AI-powered workflow enhancements
Location-based triggers
Multi-action Applets
Smart home device control
Cross-platform mobile apps
Small business owners
Marketing teams
Smart home enthusiasts
Freelancers
Content creators
Developers
Remote teams
Non-technical users
Event planners
Educators
Free
Pro
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
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| Tool | Rating | Visits / mo | Global rank | Category rank | Engagement | Bounce | Top market | Starts at | Free tier | Integrations | Action |
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