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Project Amelia is a generative AI-powered personal selling assistant developed by Amazon using its Bedrock platform. Designed to support independent sellers on Amazon's marketplace, it addresses the complexities of managing a global selling business by providing tailored business insights, answering seller questions, and offering actionable guidance. The tool leverages a combination of broad world knowledge and deep expertise in Amazon selling to deliver personalized, accurate, and relevant responses. Project Amelia helps sellers optimize product listings, track sales metrics, forecast trends, and resolve issues efficiently. It is integrated directly within Amazon Seller Central, making it accessible anytime from any page. The assistant aims to reduce operational burdens, enabling sellers to focus more on growth and customer satisfaction. Currently in beta for U.S. sellers, it plans to expand internationally and support multiple languages in the future.
4.7/5
Accurate, personalized, and actionable
Seamlessly integrated and intuitive within Seller Central
To empower Amazon sellers with AI-driven insights and assistance for managing and growing their businesses.
Built into Amazon Seller Central, compatible with sellers’ existing workflows on the platform.
Currently free in beta for qualifying U.S. sellers, with future pricing details not yet announced.
Features with the highest value for users are highlighted here.
Generative AI-powered selling assistant
Personalized business insights
Real-time sales and traffic metrics
Product listing optimization
Issue diagnosis and resolution support
Independent Amazon Sellers
Small Business Owners
E-commerce Managers
New Sellers
Marketing Teams
Supply Chain Coordinators
Customer Support Teams
International Sellers
Data Analysts
Experienced Amazon Sellers
Beta Access
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
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Side-by-side with top alternatives in this category.
| Tool | Rating | Visits / mo | Global rank | Category rank | Engagement | Bounce | Top market | Starts at | Free tier | Integrations | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
 Project AmeliaAI Business Tools | 3.8M | #20,044 | #181 | 44s1.5 pages | US(66%)#5,872 | $0 | 1 | View | |||
 ShopifyAI Business Tools | 238.6M | #97 | #1 | 8m 47s8.4 pages | US(37%)#75 | $39 | 1 | View | |||
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 Plug AI: Texting AssistantAI Business Tools | 1.1B | — | — | 2m 1s2.6 pages | US(15%) | $9.99 | — | View |
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