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Try NowWhat is Project Amelia?
Project Amelia is a generative AI-powered personal selling assistant developed by Amazon using its Bedrock platform. Designed to support independent sellers on Amazon's marketplace, it addresses the complexities of managing a global selling business by providing tailored business insights, answering seller questions, and offering actionable guidance. The tool leverages a combination of broad world knowledge and deep expertise in Amazon selling to deliver personalized, accurate, and relevant responses. Project Amelia helps sellers optimize product listings, track sales metrics, forecast trends, and resolve issues efficiently. It is integrated directly within Amazon Seller Central, making it accessible anytime from any page. The assistant aims to reduce operational burdens, enabling sellers to focus more on growth and customer satisfaction. Currently in beta for U.S. sellers, it plans to expand internationally and support multiple languages in the future.
AI Tool Review Summary
4.7/5
Accurate, personalized, and actionable
Seamlessly integrated and intuitive within Seller Central
LLMNLPGenerative AI
To empower Amazon sellers with AI-driven insights and assistance for managing and growing their businesses.
Built into Amazon Seller Central, compatible with sellers’ existing workflows on the platform.
Currently free in beta for qualifying U.S. sellers, with future pricing details not yet announced.
Features with the highest value for users are highlighted here.
Generative AI-powered selling assistant
Personalized business insights
Real-time sales and traffic metrics
Product listing optimization
Issue diagnosis and resolution support
How It Works
1
Ask a Question
Sellers type or speak their business-related questions directly within Seller Central.
2
Receive Tailored Responses
Project Amelia provides accurate, personalized answers based on seller data and Amazon expertise.
3
Access Metrics and Insights
Sellers can request summaries of sales, traffic, and product performance to monitor their business.
4
Get Help with Actions
Project Amelia offers guidance on resolving issues and will soon assist with taking actions on sellers’ behalf.
Independent Amazon Sellers
Small Business Owners
E-commerce Managers
New Sellers
Marketing Teams
Supply Chain Coordinators
Customer Support Teams
International Sellers
Data Analysts
Experienced Amazon Sellers
Popular
Beta Access
$0/free
AI-powered selling assistant Personalized business insights Access within Seller Central Basic issue resolution guidance
Want to add more pricing plans?
Claim this tool to manage plans, pricing, and listing details.
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
Pros & Cons
Provides tailored, accurate responses based on seller-specific data. Integrates seamlessly within Seller Central for easy access.
Currently available only to a limited set of U.S. sellers in beta. Advanced action-taking capabilities are planned but not yet implemented.
FAQs
Just Launched
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Rating
5.0
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Quick Project Amelia Comparision
Side-by-side with top alternatives in this category.
| Tool | Rating | Visits / mo | Global rank | Category rank | Engagement | Bounce | Top market | Starts at | Free tier | Integrations | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
 Project AmeliaAI Business Tools | 3.2M | #23,081 | #213 | 48s1.6 pages | US(60%)#7,162 | $0 | 1 | View | |||
 ShopifyAI Business Tools | 215.3M | #104 | #1 | 9m 23s9.1 pages | US(36%)#79 | $39 | 1 | View | |||
 IntuitAI Business Tools | 200.0M | #134 | #1 | 10m 4s7.5 pages | US(82%)#46 | $0 | — | View | |||
 Plug AI: Texting AssistantAI Business Tools | 1.1B | — | — | 2m2.6 pages | US(15%) | $9.99 | — | View | |||
 Adot PhoneAI Business Tools | 1.1B | — | — | 2m2.6 pages | US(15%) | $0 | 1 | View |
Analytics of Amazon News: Breaking news about Amazon and latest company updates
Website traffic and keyword analysis.
Live dataFeb 2026 – Apr 2026
Monthly visits
3.2M
↓ -3.2% vs prior month
Avg. visit duration
00:00:47
M 4 2026 snapshot
Pages / visit
1.56
M 4 2026 snapshot
Bounce rate
58.53%
Lower is better
All traffic · Worldwide
Weekly estimate · Feb 1, 2026 – Apr 29, 2026
Peak week: 696.9K (Feb 1, 2026)Low week: 640.68K (Apr 1, 2026)WoW: 0.0%Derived from monthly estimates · SimilarWeb-equivalent
Release History
0 releases published
No releases yet.
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