ChatGPT's new AI agents are designed to represent specific companies, offering assistance with tasks such as comparison shopping.
OpenAI is introducing the ability to interact with verified "Business Agents" that represent brands, facilitating services like comparison shopping. This beta feature is initially available to eligible e-commerce and online service businesses in the United States as part of a broader suite of business-oriented tools announced today.
Users can engage with a custom Business Agent if a business utilizing this feature appears in ChatGPT's response. During these conversations, users may inquire about product offerings and request follow-up details, such as differences between two products. Businesses have the option to define the agent's instructions and provide necessary context to ensure appropriate responses.
OpenAI has announced that interactions with Business Agents will be distinctly labeled and kept separate from standard ChatGPT chats. To ensure users are communicating with a verified entity, companies can utilize the Business Hub to claim their organization and undergo verification. VP of monetization Benji Shomair noted that verification methods vary depending on the business type. Additionally, Business Hub allows companies to track insights like mentions in ChatGPT responses and identify top "discovery topics."
In a blog post, OpenAI described today's announcement as an initial step toward integrating businesses more deeply into ChatGPT. "We are starting with the foundations: accurate business information, useful insights and conversations that help people make informed decisions," the company stated. OpenAI expressed a commitment to exploring further methods for businesses to connect with customers, both directly and via agents, both within ChatGPT and externally. The objective is to enhance ChatGPT's utility for decision-making while providing businesses with new avenues to grow.
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