To enhance ChatGPT as a consumer discovery engine, OpenAI is introducing a suite of new features designed to help businesses manage user interactions.
On Tuesday, the company unveiled a Business Hub where companies can create profiles. Resembling the profiles offered by Google and other search engines, these profiles allow enterprises to verify and update details about their products and services. This feature is currently available in beta.
Eligible companies can also create and launch specialized business agents, enabling ChatGPT users to inquire about the business and its offerings.
“As people turn to AI to discover products, compare options, and make decisions, ChatGPT has become the platform for people and businesses to connect through AI,” the company stated on Tuesday. “Today’s announcement is an early step in bringing businesses more deeply into ChatGPT.”
Mimicking Google Analytics, the Business Hub provides users with limited business insights. These metrics will show how ChatGPT users interact with products, including profile views, mentions, website clicks, and other data.
Businesses must verify their profiles through a formal process, though specific details were not disclosed. Benji Shomair, VP of Monetization, told journalists on Monday that “multiple verification methods” are used for different business types and markets.
OpenAI previously attempted to position ChatGPT as an e-commerce hub for direct product purchases. Although this commission-based model aimed to generate revenue and rival Amazon, the project failed to gain traction. Consequently, the company retired the effort in March, which included a “checkout cart” feature.
With the integration of business profiles and intelligence, ChatGPT appears to be striving to emulate Google, the established destination for understanding companies online. Whether this new initiative will yield better results than the failed e-commerce experiment remains to be seen.
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