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What is Claap?

Claap is an AI-powered sales conversation recording and analysis tool designed to capture, transcribe, and enrich sales calls and meetings across multiple platforms. Built to solve the problem of underutilized sales call data, Claap automatically records conversations from Zoom, Teams, phone, in-person meetings, and emails without requiring a bot to join. It provides multilingual transcription in over 99 languages and uses AI to create structured notes, update CRM fields, and score deals based on popular sales methodologies like SPICED, MEDDIC, and BANT. Claap also activates AI agents to draft follow-ups, surface risks, and generate insights, enabling sales teams to coach reps at scale and improve performance. The tool fits sales teams, managers, and organizations looking to leverage real conversation data to enhance CRM accuracy, accelerate sales cycles, and optimize outbound campaigns.

AI Tool Review Summary

Performance Score

4.7/5

Content/Output Quality

High-quality, structured, and actionable

Interface

Intuitive and user-friendly with seamless integrations

AI Technology
LLMNLPSpeech Recognition
Purpose of Tool

To capture, analyze, and activate sales conversation data for improved sales performance and CRM accuracy.

Compatibility

Works across web conferencing platforms, VoIP, mobile apps, and integrates with major CRMs like HubSpot, Salesforce, and Pipedrive.

Pricing

Freemium model with scalable paid plans for advanced features

Features

Features with the highest value for users are highlighted here.

Multilingual transcription in 99+ languages

No-bot call recording across platforms

Automatic CRM enrichment with structured notes

Deal scoring using sales methodologies

Integration with major CRMs like HubSpot and Salesforce

AI-powered call coaching and performance scoring

Open API and MCP connector for AI agents

Real-time follow-up drafting and risk detection

How It Works

1

Capture Conversations

Automatically record sales calls and meetings across multiple platforms without requiring a bot.

2

Transcribe and Structure

Generate multilingual transcripts and AI-powered structured notes to enrich CRM data.

3

Activate AI Agents

Use built-in AI agents to score deals, draft follow-ups, and surface risks automatically.

4

Coach and Optimize

Leverage call scoring and analytics to coach sales reps and improve team performance at scale.

Who Is It For?

Sales Teams

Sales Managers

Customer Success Teams

Marketing Teams

Small Businesses

Enterprises

Remote Teams

Sales Enablement Professionals

AI Enthusiasts

Product Managers

Pricing

Free

$0/monthly
  • Basic call recording
  • Multilingual transcription
  • Limited CRM integrations
Popular

Pro

$29/monthly
  • Unlimited call recording
  • Advanced AI deal scoring
  • Full CRM enrichment and custom fields
  • Access to AI agents and MCP connector

Enterprise

$Custom pricing/monthly
  • Dedicated support
  • Custom integrations and API access
  • Tailored onboarding and training

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Pros & Cons

Pros

  • Seamless CRM updates reduce manual data entry significantly.
  • Enables scalable coaching with actionable insights from real calls.

Cons

  • May require initial setup to integrate with existing sales stacks.
  • Advanced AI features might have a learning curve for new users.

FAQs

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Release History

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Rating

5.0

Pros

Cons

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