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What is TrueROAS?

TrueROAS is an AI-powered ad tracking and attribution tool designed specifically for e-commerce stores operating in a post-iOS 17 environment. Created by Rasmus Arvidsson, an e-commerce founder and data scientist, TrueROAS addresses the challenge of inaccurate ad tracking caused by privacy changes and limitations in traditional fingerprinting methods. The tool provides server-side signals that integrate directly with Meta and Google Ads Managers, enabling marketers to accurately track conversions and identify which ads truly drive sales. TrueROAS offers a centralized source of truth for ad performance, helping users optimize ad spend, scale winning campaigns, and reduce wasted budget. It is ideal for e-commerce founders, growth marketers, and agencies looking to improve return on ad spend (ROAS) with minimal setup and no learning curve. The platform supports Shopify stores and integrates seamlessly with major ad platforms, making it suitable for businesses aiming to maximize ad efficiency and profitability.

AI Tool Review Summary

Performance Score

4.8/5

Content/Output Quality

Accurate, actionable, and data-driven

Interface

User-friendly with quick setup

AI Technology
LLMMachine LearningData Analytics
Purpose of Tool

To provide precise ad attribution and optimize e-commerce ad spend in a privacy-restricted advertising landscape.

Compatibility

Integrates with Meta and Google Ads platforms and fits seamlessly into Shopify-based e-commerce workflows.

Pricing

Freemium model with usage-based paid tiers

Features

Features with the highest value for users are highlighted here.

AI-powered attribution

Server-side signal tracking

Integration with Meta and Google Ads

Centralized conversion data

Auto UTM detection

Real-time ad performance insights

Ad waste identification

Quick 2-minute setup

Who Is It For?

E-commerce Founders

Growth Marketers

Digital Advertising Agencies

Shopify Store Owners

Performance Marketing Teams

Data Analysts

Small Business Owners

Social Media Advertisers

Google Ads Specialists

Startups

Pricing

Free

$0/free
  • Track up to $5,000 monthly sales
  • Basic server-side ad tracking
  • 2-minute setup
Popular

Growth

$49/monthly
  • Track up to $50,000 monthly sales
  • Advanced attribution insights
  • Priority support
  • Integration with Meta & Google Ads

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Pros & Cons

Pros

  • Provides highly accurate conversion tracking despite privacy restrictions.
  • Easy to set up with no technical expertise required.

Cons

  • Primarily focused on e-commerce, may not suit other industries.
  • Pricing is based on ad spend, which could be costly for smaller advertisers.

FAQs

Just Launched

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