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What is TrueROAS?
TrueROAS is an AI-powered ad tracking and attribution tool designed specifically for e-commerce stores operating in a post-iOS 17 environment. Created by Rasmus Arvidsson, an e-commerce founder and data scientist, TrueROAS addresses the challenge of inaccurate ad tracking caused by privacy changes and limitations in traditional fingerprinting methods. The tool provides server-side signals that integrate directly with Meta and Google Ads Managers, enabling marketers to accurately track conversions and identify which ads truly drive sales. TrueROAS offers a centralized source of truth for ad performance, helping users optimize ad spend, scale winning campaigns, and reduce wasted budget. It is ideal for e-commerce founders, growth marketers, and agencies looking to improve return on ad spend (ROAS) with minimal setup and no learning curve. The platform supports Shopify stores and integrates seamlessly with major ad platforms, making it suitable for businesses aiming to maximize ad efficiency and profitability.
AI Tool Review Summary
4.8/5
Accurate, actionable, and data-driven
User-friendly with quick setup
LLMMachine LearningData Analytics
To provide precise ad attribution and optimize e-commerce ad spend in a privacy-restricted advertising landscape.
Integrates with Meta and Google Ads platforms and fits seamlessly into Shopify-based e-commerce workflows.
Freemium model with usage-based paid tiers
Features with the highest value for users are highlighted here.
AI-powered attribution
Server-side signal tracking
Integration with Meta and Google Ads
Centralized conversion data
Auto UTM detection
Real-time ad performance insights
Ad waste identification
Quick 2-minute setup
E-commerce Founders
Growth Marketers
Digital Advertising Agencies
Shopify Store Owners
Performance Marketing Teams
Data Analysts
Small Business Owners
Social Media Advertisers
Google Ads Specialists
Startups
Free
$0/free
Track up to $5,000 monthly sales Basic server-side ad tracking 2-minute setup
Popular
Growth
$49/monthly
Track up to $50,000 monthly sales Advanced attribution insights Priority support Integration with Meta & Google Ads
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
Pros & Cons
Provides highly accurate conversion tracking despite privacy restrictions. Easy to set up with no technical expertise required.
Primarily focused on e-commerce, may not suit other industries. Pricing is based on ad spend, which could be costly for smaller advertisers.
FAQs
Just Launched
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Rating
5.0
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Quick TrueROAS Comparision
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| Tool | Rating | Visits / mo | Global rank | Category rank | Engagement | Bounce | Top market | Starts at | Free tier | Integrations | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
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