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What is Gamelight?

Gamelight is a rewarded user acquisition platform specifically designed for mobile game developers and app marketers. Built by Gamelight GmbH, the platform solves the challenge of acquiring high-quality users who are genuinely engaged and likely to retain. Its core capabilities include Playtime Rewards that incentivize longer play sessions, Event Rewards that drive key in-game milestones, a self-serve dashboard for full control over targeting and budgets, and an AI-powered ROAS algorithm that automatically scales campaigns toward the most valuable players. The platform fits workflows for UA managers, growth teams, and game studios looking to scale efficiently while maintaining strong retention and return on ad spend. By rewarding real engagement, Gamelight transforms every interaction into a win for both users and developers, as evidenced by partner testimonials highlighting significant ROAS uplift and high-quality user acquisition.

AI Tool Review Summary

Performance Score

4.5/5

Content/Output Quality

High, consistent, and on-brand

Interface

Clean and minimal

AI Technology
LLMNLP
Purpose of Tool

Rewarded user acquisition for mobile games to drive high-quality, engaged users.

Compatibility

Web-based self-serve dashboard, integrates with major ad networks and attribution platforms.

Pricing

Custom pricing based on campaign scale and needs

Features

Features with the highest value for users are highlighted here.

Rewarded user acquisition

Playtime rewards

Event rewards

Self-serve dashboard

ROAS optimization algorithm

High-quality user targeting

Scalable campaign management

How It Works

1

Set Up Campaign

Create a campaign in the self-serve dashboard with your targeting and budget preferences.

2

Define Rewards

Choose between Playtime Rewards or Event Rewards to incentivize user actions.

3

Launch and Optimize

The AI-powered ROAS algorithm automatically scales toward users delivering the best return.

4

Analyze Performance

Monitor real-time metrics and adjust strategies to maximize retention and ROAS.

Who Is It For?

UA Managers

Mobile Game Developers

Growth Teams

Indie Game Studios

Advertisers

Marketing Agencies

Casual Game Publishers

Hyper-Casual Game Developers

Mid-Core Game Studios

Enterprise Game Companies

Pricing

Starter

Custom/monthly
  • Self-serve dashboard
  • Basic targeting
  • Standard support
Popular

Growth

Custom/monthly
  • Advanced targeting
  • ROAS algorithm
  • Priority support

Enterprise

Custom/monthly
  • Dedicated account manager
  • Custom integrations
  • SLA guarantee

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Pros & Cons

Pros

  • Delivers high-quality users with strong retention and engagement.
  • AI-powered ROAS algorithm automatically optimizes campaigns for best return.

Cons

  • Primarily focused on mobile games, limiting applicability to other app categories.
  • Requires integration of reward mechanics, which may not suit all game types.

FAQs

Just Launched

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Release History

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Rating

5.0

Pros

Cons

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