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What is Supertest?

Supertest is an AI-powered user research platform designed to help product teams quickly learn what users really want. Built by a team of product, engineering, design, and AI experts with extensive experience in user research, Supertest automates the entire research process from study design to participant recruitment, conducting interviews, and delivering actionable insights. It solves the problem of slow and costly user research by enabling rapid, scalable, and in-depth user interviews using both real and synthetic participants. Core capabilities include AI-generated discussion guides, automated AI moderation of interviews, instant synthesis of findings, and highlight reels for easy sharing. Supertest fits product managers, UX researchers, designers, and startups looking to validate ideas, optimize user experience, and accelerate product-market fit through continuous user feedback.

AI Tool Review Summary

Performance Score

4.7/5

Content/Output Quality

Insightful, detailed, and actionable

Interface

Intuitive and collaborative

AI Technology
LLMNLPSynthetic Data
Purpose of Tool

To automate and accelerate user research by delivering fast, high-quality user insights.

Compatibility

Works with websites, prototypes (Figma, Lovable, Replit, Vercel), slide decks, and static assets; integrates participant recruitment and research workflows.

Pricing

Tiered subscription plans with pay-as-you-go and enterprise options

Features

Features with the highest value for users are highlighted here.

AI-generated discussion guides

Automated participant recruitment

AI-moderated in-depth interviews

Synthetic participant simulations

Instant interview synthesis

Highlight reels of key insights

Support for diverse input types

Downloadable reports and podcasts

How It Works

1

Describe your learning goals

Provide your idea, website, or prototype and collaborate with Supertest to create a discussion guide.

2

Choose your audience

Invite your own users or recruit from Supertest’s participant pool or use synthetic personas.

3

Conduct AI-moderated interviews

Supertest runs interactive interviews automatically, probing deeply based on your guide.

4

Receive actionable insights

Get instant synthesis, highlight reels, detailed reports, and full transcripts to share with your team.

Who Is It For?

Product Managers

UX Researchers

Startups

Design Teams

Marketing Teams

Agencies

Data Analysts

Customer Experience Teams

Developers

Product Owners

Pricing

Pay as You Go

£750/one-time
  • One-off Supertest
  • Up to 5 participants from panel
  • Discussion guide creation
  • Synthesis & actionable insights
  • Highlight reels
Popular

Monthly Subscription

£1,500/monthly
  • 3 to 25 Supertests per month
  • Up to 5 participants from panel per test
  • Access to specialised B2B & B2C users
  • Add synthetic participants
  • Priority support

Enterprise

Custom pricing/custom
  • Up to 1,000+ participants
  • Early access to new features
  • Dedicated CX manager
  • Governance & audit logs
  • SSO / SAML and enhanced security

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Pros & Cons

Pros

  • Significantly speeds up user research cycles.
  • Combines synthetic and real participants for flexible testing.

Cons

  • Typical completion times average around 5 days, which may not suit urgent needs.
  • Advanced features and larger participant pools require higher-tier plans.

FAQs

Just Launched

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Rating

5.0

Pros

Cons

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Release History

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