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BASES AI Product Developer is an advanced AI-driven sensory and product development tool created by NIQ to accelerate and optimize the formulation of consumer products. It addresses the challenges of lengthy and costly traditional product research by leveraging over 110 AI models trained on a vast database of more than 21,000 market products and 500,000 consumer reviews across 40 countries. The tool enables technical insights, R&D teams, and sensory scientists to create, screen, and improve product formulations before physical prototypes are made. It provides predictive liking scores, optimization strategies, and cultural insights to tailor products for different markets, helping companies reduce development time by up to 65% and bring products to market up to six months faster. BASES AI Product Developer fits workflows in consumer goods, food and beverage, and sensory science, supporting innovation, benchmarking, and cost reduction.
4.7/5
Accurate, data-driven, and actionable
Professional and insight-focused
To accelerate and optimize product formulation and sensory development using AI-driven predictive insights.
Accessible via web platform, integrates with R&D and sensory workflows in consumer goods industries.
Custom enterprise pricing based on usage and scale
Features with the highest value for users are highlighted here.
AI-driven sensory profiling
Global consumer preference predictions
Product formulation optimization
Prototype screening and benchmarking
Cultural and regional insights
Cost and regulatory adaptation
Line extension identification
Reduction of physical testing
Define target countries, prediction categories, and consumer demographics.
Provide existing formulations or prototype details for analysis.
Get liking predictions, optimization strategies, and cultural differences.
Adjust formulations based on AI recommendations before physical prototyping.
R&D Teams
Sensory Scientists
Product Managers
Food & Beverage Companies
Consumer Goods Innovators
Market Researchers
Global Brands
Cost Analysts
Product Developers
Innovation Teams
Enterprise
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