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RealEye is an online research platform that provides webcam-based eye-tracking technology to conduct remote eye-tracking and neuromarketing studies. Developed to simplify and democratize eye-tracking research, it eliminates the need for specialized hardware by using participants' webcams to gather gaze data. The platform supports various stimuli types including images, videos, and live websites, and integrates easily with external survey tools and panels. RealEye offers a comprehensive dashboard for analyzing heatmaps, gaze plots, and fixation metrics, making it suitable for marketers, UX researchers, and academic users. It is designed for users ranging from freelancers and small businesses to large enterprises and universities, enabling faster, cost-effective, and scalable eye-tracking studies without the constraints of traditional lab setups.
4.5/5
Accurate, detailed, and actionable
Intuitive and user-friendly
To enable remote eye-tracking research using webcams for market research and user experience studies.
Works on any device with a webcam and integrates with survey tools and panels for seamless workflow.
Freemium model with paid plans offering advanced features and panel access
Features with the highest value for users are highlighted here.
Webcam-based eye-tracking
Supports images, videos, and live websites
Integration with external panels and surveys
Multilanguage instructions
Mobile device compatibility
Detailed heatmaps and gaze replay
Customizable areas of interest (AOIs)
Export raw and processed data
Market Researchers
UX Designers
Academic Researchers
Small Businesses
Freelancers
Advertising Agencies
Product Managers
Multilingual Teams
Remote Teams
Survey Panel Providers
Free
Pro
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
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