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What is Gupshup?
Gupshup is a conversational AI platform that enables businesses to build and deploy autonomous AI agents for sales, marketing, and customer support. Founded in 2004, the company has grown to serve over 50,000 global brands across 60+ countries, handling 120 billion conversations annually. The platform solves the problem of scaling personalized customer interactions by leveraging a proprietary ACE LLM model to understand intent, generate natural responses, and automate workflows across multiple messaging channels. Core capabilities include AI-powered lead generation, assisted sales, product inquiries, automated invoicing, customer KYC, and targeted promotions. Gupshup's AI agents can handle routine conversations 24/7, escalate complex cases to human agents, and integrate with existing CRM and marketing tools. The platform is designed for marketing teams, customer support departments, e-commerce businesses, and enterprises looking to automate customer engagement at scale. It supports omnichannel communication via WhatsApp, Instagram, SMS, RCS, and more, making it suitable for industries like banking, retail, healthcare, and insurance.
AI Tool Review Summary
Performance Score
4.5/5
Content/Output Quality
High, consistent, and on-brand
Interface
Clean and minimal
AI Technology
LLMNLPConversational AI
Purpose of Tool
To automate and personalize customer conversations across sales, marketing, and support using AI agents.
Compatibility
Integrates with WhatsApp, Instagram, SMS, RCS, and other messaging channels; works with CRM and marketing automation tools.
Pricing
Freemium with paid tiers
Features
Features with the highest value for users are highlighted here.
Autonomous AI agents for sales, marketing, and support
Proprietary ACE LLM model for personalized conversations
Omnichannel support (WhatsApp, Instagram, SMS, RCS)
AI-powered escalation to human agents
Automated drip marketing campaigns
AI Co-Pilot for human agent productivity
Real-time customer intent and signals
Industry-specific templates and workflows
Who Is It For?
Marketing teams
Customer support teams
E-commerce businesses
Banking and finance
Insurance companies
Retail brands
Healthcare providers
SaaS companies
Enterprise sales teams
Small and medium businesses
Pricing
Free
$0/monthly
- Basic AI agent
- Up to 1,000 conversations/month
- Single channel support
Popular
Pro
$19/monthly
- Advanced AI agent
- Up to 10,000 conversations/month
- Multi-channel support
- Analytics dashboard
Join the Command Staff.
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
Pros & Cons
Pros
- Comprehensive omnichannel support with deep integration into popular messaging platforms.
- Proven scalability handling billions of conversations annually for large enterprises.
Cons
- Pricing details are not transparent and likely enterprise-focused.
- Setup and customization may require technical expertise or professional services.
FAQs
Just Launched
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Quick Gupshup Comparision
Side-by-side with top alternatives in this category.
| Tool | Rating | Visits / mo | Global rank | Category rank | Engagement | Bounce | Top market | Starts at | Free tier | Integrations | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
 GupshupAI Chatbots | 4.4 | 411.5K | #93,005 | #149 | 3m 25s5.7 pages | 36% | BR#21,183 | $0 | Yes | 3+ | View |
 ChatGPTAI Chatbots | 4.4 | 5.4B | #7 | #1 | 6m 13s3.9 pages | 32% | US#11 | $0 | Yes | 1 | View |
 ChatGPT 5AI Chatbots | 4.6 | 5.4B | #7 | #1 | 6m 13s3.9 pages | 32% | US#11 | See pricing | No | — | View |
 Galaxy AIAI Chatbots | 4.5 | 725.1M | #57 | #1 | 1m 42s2.6 pages | 39% | IN#22 | See pricing | No | — | View |
 Typegenius AIAI Chatbots | 4.8 | 546.2M | #68 | #1 | 2m 25s3.3 pages | 52% | US#49 | $0 | Yes | — | View |
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