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What is Gupshup?

Gupshup is a conversational AI platform that enables businesses to build and deploy autonomous AI agents for sales, marketing, and customer support. Founded in 2004, the company has grown to serve over 50,000 global brands across 60+ countries, handling 120 billion conversations annually. The platform solves the problem of scaling personalized customer interactions by leveraging a proprietary ACE LLM model to understand intent, generate natural responses, and automate workflows across multiple messaging channels. Core capabilities include AI-powered lead generation, assisted sales, product inquiries, automated invoicing, customer KYC, and targeted promotions. Gupshup's AI agents can handle routine conversations 24/7, escalate complex cases to human agents, and integrate with existing CRM and marketing tools. The platform is designed for marketing teams, customer support departments, e-commerce businesses, and enterprises looking to automate customer engagement at scale. It supports omnichannel communication via WhatsApp, Instagram, SMS, RCS, and more, making it suitable for industries like banking, retail, healthcare, and insurance.

AI Tool Review Summary

Performance Score

4.5/5

Content/Output Quality

High, consistent, and on-brand

Interface

Clean and minimal

AI Technology
LLMNLPConversational AI
Purpose of Tool

To automate and personalize customer conversations across sales, marketing, and support using AI agents.

Compatibility

Integrates with WhatsApp, Instagram, SMS, RCS, and other messaging channels; works with CRM and marketing automation tools.

Pricing

Freemium with paid tiers

Features

Features with the highest value for users are highlighted here.

Autonomous AI agents for sales, marketing, and support

Proprietary ACE LLM model for personalized conversations

Omnichannel support (WhatsApp, Instagram, SMS, RCS)

AI-powered escalation to human agents

Automated drip marketing campaigns

AI Co-Pilot for human agent productivity

Real-time customer intent and signals

Industry-specific templates and workflows

How It Works

1

Sign up and create an agent

Register on the Gupshup platform and configure your AI agent with industry-specific templates.

2

Connect messaging channels

Integrate WhatsApp, Instagram, SMS, or other channels to start receiving customer messages.

3

Train and customize

Use the ACE LLM to fine-tune responses, set escalation rules, and personalize interactions.

4

Launch and monitor

Deploy the agent, monitor performance via analytics, and optimize campaigns for better engagement.

Who Is It For?

Marketing teams

Customer support teams

E-commerce businesses

Banking and finance

Insurance companies

Retail brands

Healthcare providers

SaaS companies

Enterprise sales teams

Small and medium businesses

Pricing

Free

$0/monthly
  • Basic AI agent
  • Up to 1,000 conversations/month
  • Single channel support
Popular

Pro

$19/monthly
  • Advanced AI agent
  • Up to 10,000 conversations/month
  • Multi-channel support
  • Analytics dashboard

Enterprise

Custom/monthly
  • Unlimited conversations
  • Custom AI model training
  • Dedicated support
  • SLA guarantee

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Pros & Cons

Pros

  • Comprehensive omnichannel support with deep integration into popular messaging platforms.
  • Proven scalability handling billions of conversations annually for large enterprises.

Cons

  • Pricing details are not transparent and likely enterprise-focused.
  • Setup and customization may require technical expertise or professional services.

FAQs

Just Launched

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Rating

5.0

Pros

Cons

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Analytics of Gupshup.ai | Autonomous AI Agents for Sales, Marketing & Customer Support

Website traffic and keyword analysis.

Live dataFeb 2026 – Apr 2026

Monthly visits

475.67K

+5.4% vs prior month

Avg. visit duration

00:07:55

M 4 2026 snapshot

Pages / visit

8.93

M 4 2026 snapshot

Bounce rate

32.22%

Lower is better

All traffic · Worldwide

Weekly estimate · Feb 1, 2026 – Apr 29, 2026

90.23K93.47K96.7K99.94K103.18KFeb 1Feb 15Mar 1Mar 15Mar 29Apr 8Apr 22Apr 29

Peak week: 103.18K (Feb 1, 2026)Low week: 90.23K (Mar 1, 2026)WoW: 0.0%Derived from monthly estimates · SimilarWeb-equivalent

Release History

0 releases published

No releases yet.

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