Users will now have the ability to shop from a variety of external retailers directly within the app and utilize an AI chatbot to assist in discovering and purchasing products.
While TikTok is primarily known for short-form video, it has significantly reshaped the online shopping landscape. As previously noted, the act of scrolling has become synonymous with shopping, and TikTok has distinguished itself as the platform most adept at bridging the gap between entertainment and retail.
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