Music streaming service TIDAL has introduced a new policy specifically targeting AI-generated music, which will prohibit entirely AI-created tracks from earning revenue on its platform. The company also announced its intention to utilize automated tools to identify and remove any AI-generated music attempting to impersonate an artist or a group.
Tony Gervino, TIDAL's EVP and Editor-in-Chief, articulated the company's position in an official announcement: “We are committed to protecting and rewarding organic creativity to avoid compromising an artist’s ability to connect with and build their fandom from TIDAL subscribers. Many have told us they do not want to be exposed to — or prompted to listen to — wholly AI-generated music.”
Gervino further clarified that TIDAL's new policy is not designed to "bash technological advancement," but rather to prioritize and incentivize "organic creativity" from artists.
Under these new guidelines, fully AI-generated music uploaded to TIDAL will be distinctly identified and tagged, allowing listeners to see an "AI" badge next to any tracks confirmed as 100% AI. The company confirmed that these compositions will be ineligible for monetization, royalty collection, or direct-to-fan sales.
TIDAL's initiative aligns with a broader trend in the streaming music industry, where services such as Spotify, Apple Music, Deezer, and Qobuz have all developed their own policies to address the increasing volume of AI-generated content on their platforms. Last year, Spotify updated its policies to label AI music and enhance spam filtering, while still acknowledging that AI tools would be integrated into the music creation process to varying degrees. Apple Music has also adopted a similar tagging approach.
Deezer, which reports that 44% of all new music uploaded daily to its platform is AI-generated, has implemented a more assertive stance. It actively removes AI tracks from recommendations and excludes them from editorial playlists. Additionally, Deezer offers its AI detection technology to rival platforms and provides a consumer-facing tool that allows users to identify if AI music has found its way into their personal playlists on competing services.
TIDAL's policy could serve as a significant test to determine if demonetization can effectively curb the proliferation of AI music, which many listeners have expressed disinterest in.
Gervino emphasized, “Regardless of what you are reading elsewhere, AI’s takeover of the music industry (and your recommendations) isn’t inevitable if we take even greater steps now to monitor and control it.”
The company described the new policy as a "living document," indicating its flexibility and openness to future modifications as the digital music landscape evolves. This policy is slated to take effect on July 15, 2026.
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