Taylor Swift’s company has reportedly filed trademark applications for two distinct sound marks: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” Concurrently, another application seeks to protect a specific visual asset, featuring a photograph of Swift in a "multicolored bodysuit with silver accents and boots."
These strategic filings are widely interpreted as proactive measures to shield Swift from potential misuse and replication by artificial intelligence. However, the legal precedent for such protections remains largely unexplored; as noted by intellectual property attorney Josh Gerben, trademarks specifically pertaining to a celebrity’s spoken voice have "not been tested in court before."
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