Taboola Launches Abby, the AI Assistant Redefining Advertising Campaigns

Today, Taboola has launched Abby, a Generative AI tool that simplifies campaign management for all skill levels. Abby makes launching and managing campaigns effortless, making effective marketing accessible to everyone. According to data, nearly 91% of advertisers are embracing Generative AI, with 81% believing it boosts sales and ROI. Enter Abby, an advanced AI assistant that simplifies campaign management with a conversational interface for budgeting, targeting, creativity, and optimization. Built on over a decade of insights from successful campaigns, Abby enables advertisers to launch effective campaigns in just minutes across a network of trusted publishers, reaching over 600 million daily active users.  Testing shows that campaigns set up with Abby go live 75% faster than those launched manually. Abby streamlines the entire media planning process for advertisers, prompting users with simple questions to automatically build tailored media plans based on their marketing objectives.  whether it's driving purchases, boosting brand awareness, or generating leads. Users can easily allocate budgets between desktop and mobile, optimizing their strategies effortlessly. Adam Singolda, CEO at Taboola showcased Abbay as: “Abby reinvents what’s possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns. Abby democratizes access to advertising so that anyone can build their campaigns, in the same way they would talk to a seasoned ad industry executive. Advertisers can ‘speak’ to Abby in plain language and sit back as she acts as a campaign expert. Abby combines the best of Generative AI with our unique data and best practices to help advertisers succeed. This is one more step on our journey to drive advertiser success with Taboola.” Moreover, Abby's advanced Generative AI creative features allow advertisers to create and modify images using a conversational interface—no design expertise is needed.  Users can edit backgrounds, call-to-action buttons, and craft relevant captions on the fly, simplifying the creative process for impactful campaigns. With Abby, Taboola is reshaping advertising, allowing brands to easily create and manage campaigns. This innovative AI tool makes effective marketing accessible to all skill levels, paving the way for greater campaign success and ROI.