SoundCloud continues its expansion into the generative AI music space by forming a strategic partnership with ElevenLabs.
Following its previous collaboration with Moises earlier this year, SoundCloud has integrated with another generative AI platform, ElevenLabs. This update allows users to publish their creations directly without the need to manually export and re-upload files. Additionally, SoundCloud Artist Pro subscribers will receive a complimentary three-month subscription to ElevenMusic Pro, providing them with full access to the platform's generative features. To ensure transparency, all tracks published directly from ElevenLabs to SoundCloud will be explicitly labeled as AI-generated.
Unlike the previous Moises integration, which allows users to pull tracks from SoundCloud for stem separation and remixing before republishing, the ElevenLabs partnership offers a more streamlined, one-way publishing flow.
Overall, SoundCloud has demonstrated a more welcoming approach to AI-generated music compared to its competitors. Although the platform enforces labeling requirements for users in the EU and prohibits impersonation, it has actively partnered with several generative AI music services. Furthermore, SoundCloud has chosen not to issue press releases highlighting the volume of spammy AI content it removes or the demonetization of such tracks.
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