Snapchat has joined a growing list of companies taking a firmer stance against AI-generated content, often referred to as "AI slop." The social networking platform announced it will cease to reward videos created entirely by artificial intelligence, signaling a renewed focus on prioritizing authentic, human-made content.
This policy update was unveiled on Friday, with Snapchat confirming that its recommendation algorithms will be modified. The change ensures that only content produced by genuine human creators will qualify for inclusion in its prominent Spotlight recommendations.
In a recent blog post, Snapchat articulated its vision for Spotlight, emphasizing its desire for it to “remain a place where people can discover authentic creativity from real people.” The company further elaborated, stating, “because we believe there’s enduring value in rewarding original perspectives, personal storytelling, and the moments that people choose to create and share themselves.”
Importantly, Snapchat clarified that this move does not signify a complete rejection of artificial intelligence. Creators are still permitted to utilize Snapchat's integrated AI creative tools to enhance or refine their existing content.
This latest adjustment is consistent with Snapchat's broader strategic initiatives aimed at refining the Spotlight experience and redirecting attention toward original posts that showcase human ingenuity. As early as April, the company had hinted that users would begin to encounter less AI-generated material.
Amidst escalating criticism regarding the proliferation of low-quality, AI-generated content—colloquially termed "AI slop"—numerous technology companies are actively reassessing and revising their policies. These revisions often involve deprioritizing such content within their algorithmic ranking systems, introducing user reporting functionalities, or, in some cases, completely withdrawing specific AI features.
Illustrating this trend, LinkedIn recently rolled out a new reporting mechanism, enabling users to flag potentially AI-generated posts with a dedicated "seems like AI slop" button. Similarly, Substack has developed a tool designed to assist its users in identifying newsletters created by artificial intelligence.
Earlier in the current month, Meta encountered substantial backlash concerning an Instagram feature that permitted users to employ AI to modify photographs from public accounts. This widespread criticism ultimately prompted the tech giant to completely withdraw the controversial feature.
In a related development, Snapchat also introduced new content control measures last month specifically designed to safeguard underage users. Under these new guidelines, individuals aged 13 to 15 will now only be able to share Spotlight posts with users they mutually follow, a proactive step intended to mitigate risks such as doxxing.
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