Amazon's Alexa Plus is making its European debut, with an initial free early access period. Following this, the service will be priced at £19.99 (approximately $26.50) per month, though it will be complimentary for existing Prime subscribers. Amazon states that this significant update is designed to offer a truly "genuinely British" user experience.
This tailored localization means Alexa Plus will demonstrate a nuanced understanding of British idioms and phrases. As Amazon elaborates, "Alexa Plus knows what a ‘cuppa’ is, will understand what you mean when you say you are ‘knackered,’ and knows that ‘it’s nippy’ means it’s chilly outside. It may even drop ‘you’re taking the mickey’ or ‘Bob’s your uncle’ into conversation."
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