The company is making a significant strategic move towards developing a multi-agent artificial intelligence ecosystem.
Future Galaxy S26 users will gain the ability to invoke Perplexity, in addition to existing assistants like Bixby or Gemini, simply by uttering “hey, Plex.” This integration of Perplexity into Galaxy AI exemplifies a core component of the company's broader strategy to foster a multi-agent ecosystem.
Recognizing that users frequently leverage diverse AI agents tailored to specific tasks and their respective strengths, Samsung is enabling the seamless integration of various agents directly into its operating system. The "Hey, Plex" functionality extends beyond a simple app shortcut; Perplexity will be granted deep access to core Samsung applications such as Notes, Clock, Gallery, Reminder, and Calendar, alongside an unspecified selection of third-party applications.
Samsung anticipates a growing reliance on AI for smartphone interactions. Acknowledging the strong user attachments that often form with specific AI entities, the company is banking on the strategic advantage of offering users the autonomy to choose and centralize their preferred AI agent, thereby distinguishing itself from competitors such as Apple and Google.
Further details regarding Galaxy AI and Samsung's comprehensive vision for a multi-agent future are expected to be unveiled at the upcoming Unpacked event, scheduled for the 25th.
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