The decline of the open web, a phenomenon predicted by Nilay as early as 2024, has now been formally acknowledged by The New York Times, often referred to as the 'Gray Lady'.
The esteemed publication delves into Google's profound transformation, illustrating its evolution from a mere portal to the internet into the primary online experience for a substantial portion of users. This analysis highlights how many individuals now primarily interact with the web through Google's AI-generated summaries, seldom venturing beyond these integrated interfaces.
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