A novel startup, Noscroll, is revolutionizing how individuals manage online information overload by introducing an AI-powered bot designed to "outsource doomscrolling." This innovative service scans social feeds, news websites, and other digital conversations, then delivers critical updates directly to users via text message.
Noscroll's compelling tagline for its users succinctly captures its promise: "No feed. No brainrot. No ragebait. Just signal."
The company’s promotional messaging underscores a common dilemma: while platforms like X offer unparalleled access to information, they often foster negative incentives and a toxic culture. Noscroll positions itself as the AI solution to navigate this landscape, effectively "doomscrolling" on the user's behalf and distilling only the most pertinent information.
At its core, the concept appears straightforward—an AI that reads the internet for you. However, its operational efficacy relies on sophisticated underlying mechanisms.
Nadav Hollander, previously the CTO at OpenSea after successfully selling his decentralized finance startup to the company in 2022, conceived Noscroll out of his complex relationship with X. During a sabbatical after departing OpenSea, he found himself spending considerable time on the platform.
Hollander conveyed to TechCrunch that while X is "phenomenally entertaining and really informative in ways you just don’t get from normal media," he also described its cultural environment as "so toxic" and "very upsetting to read." He likened the experience to consuming fast food, leaving one feeling "terrible after it."
Driven by a desire to disengage from the app without forfeiting essential news and content, Hollander was inspired to build Noscroll, which recently became available to the public.
To begin using the service, users simply text the Noscroll AI agent directly at (415) 583-7721. The bot then sends a link to connect their X account, granting Noscroll access to information regarding their likes, bookmarks, and followed accounts and posts.
The bot leverages a combination of commercially available AI models, all operating on Noscroll's proprietary infrastructure. These models have been extensively customized through specific prompting, enabling the bot to develop its own distinct voice and communication style.
Beyond X, the AI gathers information from a wide array of sources, including news sites, blogs, Reddit, Hacker News, Substack, and more. It can also access specialized content such as research papers, local political updates, or any other sources a user might require. Users even have the option to recommend specific sources for the bot to monitor.
Instead of manually sifting through endless social media feeds, Noscroll delivers curated news digests via text at a frequency tailored to individual preferences. For instance, a casual user might opt for a weekly update on a particular topic, while a news enthusiast could receive multiple texts daily.
These digests primarily consist of news links accompanied by concise AI-generated summaries of the articles. Users can tap these links to open the full articles in their preferred web browser for deeper engagement.
The service also supports interactive communication, allowing users to reply to the AI bot with questions and engage in conversations about the news, much like other AI chatbots. Furthermore, Noscroll can be integrated into group chats or Telegram groups, enabling collaborative engagement with the service, with support for additional chat applications planned for the future.
The bot is also programmed to identify and immediately notify users of breaking news events as they unfold.
Early user feedback indicates strong positive reception, with one testimonial from Alex Kwon highlighting that a free sample "sold it for me" and prompted a subscription.
The company asserts that over time, the AI progressively learns user preferences, refining its information curation to deliver increasingly personalized content.
Currently, the bot is available for a monthly subscription of $9.99. However, Noscroll offers a complimentary sample news digest and a 7-day trial period, allowing users to customize and experience the service firsthand before committing. Subscriptions can be canceled at any time, and Hollander mentioned that Noscroll might explore variable pricing models in the future.
Hollander has expressed surprise at the diverse applications users have found for Noscroll beyond the tech sector.
He cited examples of users tracking "really niche anime industry news and local restaurant openings in Kyoto."
Other practical uses include monitoring job listings, tracking layoffs, and assisting journalists in following local politics and events.
Hollander noted that the most compelling user archetype is "anybody who has a professional need to be very online and follow things very closely. It’s quite useful to have a deputy who’s kind of doing that for you on whatever your beat is."
The AI bot has experienced rapid adoption and has already garnered investor interest. Hollander, who developed Noscroll alongside a friend—an open-source developer from the crypto community known as @z0age on X—stated that they have not yet decided how to proceed with the incoming attention.
Noscroll is accessible for trial via Noscroll.com, by clicking the "text your agent" button.
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