The market for AI agent development and monitoring software is rapidly expanding as companies strive to facilitate enterprise AI adoption. New Relic is actively participating in this trend, launching its own AI agent platform while acknowledging the competitive landscape.
On Tuesday, New Relic introduced the New Relic Agentic Platform, a no-code solution designed to empower enterprises to construct data observability AI agents. These agents are engineered to monitor a company’s data proactively, identifying bugs and issues before they can disrupt products. Beyond custom agent creation, the platform also supports the deployment of pre-built agents and the management of existing bots.
Further enhancing its capabilities, the platform incorporates the model context protocol (MCP), which enables AI applications to connect seamlessly with external data sources, and integrates fully with New Relic’s existing suite of tools.
Brian Emerson, New Relic’s new chief product officer, clarified to TechCrunch that the company does not aim for its platform to be the sole solution enterprises use for managing and deploying all their AI agents. Instead, the strategy is to offer clients robust agent-building capabilities specifically tailored for observability, matching the functionalities available from other providers.
Emerson elaborated on this focused approach, stating, “We’re not building this as general purpose. We’re building it for outcomes that we care about inside observability. It’s also a world that allows us to work with the rest of the ecosystem or tools that exist out there, but bring it back into the context of problems we’re trying to solve around our personas and the observability domain.”
The proliferation of AI agent management software in recent months reflects a concerted effort by companies to alleviate enterprise concerns regarding granting AI agents access to sensitive data and software systems.
Salesforce was an early entrant with its Agentforce platform in late 2024, followed by OpenAI’s launch of OpenAI Frontier earlier this year. Industry analyst Gartner has underscored the importance of such agent platforms, deeming them "necessary infrastructure" and crucial for accelerating enterprise AI adoption.
In line with its focus on enhancing enterprise technology adoption, New Relic also unveiled new tools centered on OpenTelemetry (OTel), an open-source observability framework.
The company announced that its application performance monitoring (APM) agents now feature integrated OTel capabilities. This allows enterprises to consolidate and manage OTel data streams alongside their other data sources within a single interface, effectively resolving previous fragmentation issues that had hindered widespread enterprise adoption of the OTel framework.
Nic Benders, New Relic’s chief technology strategist, emphasized the simplicity and utility of this integration: “Just send your OTel data to us. What we’ve discovered in this process is that it’s kind of a burden for a lot of teams out there in the world to run all of the OTel [data] collectors. So having a OTel like fleet management is something that’s very important.”
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