Snapchat is enhancing user experience by introducing AI-powered video lenses, allowing Platinum subscribers to animate animals and flowers in their snaps. Announced today, this feature includes three initial lenses: one that shows a fox cuddling on your shoulder, another with raccoons playfully scampering over your head, and a flower lens that displays blossoms appearing in front of you as the camera zooms out.
Although the raccoon lens may come off as a bit startling for some, Snap has made videos demonstrating these lenses available on their blog. According to Snap, new AI lenses will be released weekly, indicating a commitment to continuously update and enrich the user experience on the platform.
The company’s blog highlights that these lenses are powered by their proprietary generative video model, which utilizes advanced artificial intelligence tools. Snap has a reputation for being at the forefront of augmented reality (AR), machine learning (ML), and AI innovations, and this latest development aligns with its history of integrating cutting-edge technology into its services. Last year, the company also showcased an on-device AI model capable of transforming users’ backgrounds and clothing in real-time.
This rollout represents a significant step for Snapchat in engaging its community and providing fresh creative tools, enabling users to create captivating content while exploring the potential of AI in social media. The introduction of AI video lenses promises to expand the horizons of digital communication on the platform, making interactions more lively and imaginative.
