Mozilla is expanding its browser’s capabilities by integrating Perplexity’s AI-powered answer engine directly into Firefox. The move allows users to choose an AI-driven search experience instead of traditional engines like Google or Bing. After months of testing in select markets such as the U.S., U.K., and Germany, Mozilla is now rolling out the feature globally for desktop users, with mobile support expected in the coming months. Perplexity’s conversational search offers direct answers supported by citations rather than just a list of links, giving users clearer and more concise information.
The option appears in Firefox’s unified search bar, allowing quick switching between search engines or setting Perplexity as the default. Mozilla’s decision follows positive feedback from early testers, who appreciated the accuracy and privacy-focused nature of the AI engine. Perplexity, known for not sharing or selling personal data, aligns with Mozilla’s emphasis on user privacy and transparency.
The company also hinted that more AI-powered search options could be added in the future, expanding Firefox’s flexibility in how users interact with information online. Alongside the AI search rollout, Mozilla announced that its browser profiles feature is now widely available. This tool lets users maintain separate browsing setups for different purposes, such as work, study, or personal use, making it easier to organize tabs, extensions, and preferences. Mozilla is also continuing to experiment with visual search through Google Lens for those who use Google as their default search engine.
By introducing AI-based search through Perplexity, Mozilla is offering users a choice between traditional and conversational search experiences without forcing them to switch browsers. The update highlights Mozilla’s strategy to blend innovation with privacy, giving users smarter tools while keeping their data protected.
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