Midjourney, an artificial intelligence laboratory renowned for its advanced LLM-powered image and video generation tools, has completed the acquisition of Co-Star, a popular social astrology application. This development was first reported by Bloomberg, though the specific financial terms of the transaction were not disclosed.
Co-Star, which reportedly engages approximately 4.3 million monthly active users, primarily assists individuals in generating their astrological birth charts. Users can then seamlessly share these insights with friends within the app. Notably, Co-Star employs a hybrid approach, utilizing both artificial intelligence and human writers to craft personalized horoscopes, compatibility assessments, and various forms of advice based on each user's unique astrological data.
This acquisition signals Midjourney's increasingly expansive vision for its product ecosystem. While the company is largely identified with its Discord server, where users interact to generate text and images—lacking a dedicated standalone application—the AI lab is also reportedly exploring ventures into medical technology and spa services. Integrating an astrology app into this diverse portfolio aligns with Midjourney's apparent strategy of broad market diversification.
As part of the acquisition, Co-Star's team of two dozen employees has transitioned to Midjourney. Given this team's proven expertise in developing successful consumer-facing applications, the integration could potentially pave the way for Midjourney to finally launch its own standalone application, enhancing user accessibility beyond its current Discord-centric model.
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