Meta’s Muse AI Places Calls to U.S. Businesses for Paid Subscribers

After a limited test in September, Meta's consumer AI agent, Muse, is now capable of placing calls to U.S. businesses on behalf of its users. However, the company specifies that this feature is exclusive to paid subscribers.

Meta's Muse, which boasts over 10 million users, has been striving to mainstream consumer AI for everyday use. Placing calls is a strategic step toward this goal, as it allows the AI to handle another item from people's to-do lists.

According to Alexandr Wang, Meta's Chief AI Officer and head of its Superintelligence Labs, this feature is designed to manage calls users dislike, such as interactions with cable companies, the DMV, or restaurants without online reservations.

Previously, a select group of early adopters could access this feature. Now, anyone subscribing to Muse can make these requests. Currently, subscription plans begin at $20 per month for 500 million tokens per week, while heavy users can opt for a $100 monthly plan for 3 billion tokens.

Muse is not the only AI agent offering call capabilities; startups like Instinct and Google's Gemini also provide similar options. While these tools can handle the task, the reception from the other end of the line can be mixed. Many businesses and receptionists hang up on calls from AI agents upon realizing they are speaking to a machine. However, as AI mimics human voices more realistically, distinguishing between a customer and an AI assistant will become increasingly difficult.

Despite these hurdles, this feature appeals to consumers frustrated by poor customer service. Customers often face complex phone trees and long hold times, hoping to reach a human who can actually help. With Muse's infinite patience, they can now delegate these tedious tasks to their AI.

Although calling remains a paid feature for now, Wang announced this week that the option to create a Muse email address will soon be rolled out to free users.