Meta brings AI voice translations to Facebook and Instagram creators globally

Meta is rolling out a new AI-powered voice translation tool to creators on Facebook and Instagram worldwide, aiming to make content accessible to broader audiences across languages. The feature, available wherever Meta AI operates, lets creators translate their voices into other languages while maintaining the sound and tone of their own speech, making the dubbed result feel more natural and authentic. The company first teased the technology at its Connect developer conference last year, where it tested automatic dubbing for reels. Now, the feature is available globally, starting with English-to-Spanish and Spanish-to-English translations. Creators can also choose a lip-sync option that matches translations with their mouth movements, enhancing the illusion of a seamless recording. To use the feature, creators simply click on “Translate your voice with Meta AI” before publishing a reel. They can toggle on translations, enable or disable lip-syncing, and preview results before posting. If they decide against translation, their original reel remains unaffected. Viewers who see a translated reel will be notified with a small notice at the bottom of the video, while those uninterested in translations can opt out in settings. At launch, the tool is available to all public Instagram accounts and Facebook creators with more than 1,000 followers. Creators also gain access to new insights, including breakdowns of views by language, helping them track how their content is performing across audiences. For best results, Meta suggests creators face the camera directly, speak clearly without covering their mouths, and record in quiet environments. The AI currently supports only up to two speakers per reel and requires that they avoid talking over each other. Beyond AI-generated dubbing, Facebook creators can also manually upload up to 20 dubbed audio tracks to expand reach into additional languages. This option, accessible through Meta Business Suite, supports translations both before and after publishing, providing flexibility beyond the AI system’s automatic output. Meta says more languages are on the way, but has not specified which ones will arrive next. The move highlights Meta’s broader AI strategy, which is being reorganized into four divisions: research, superintelligence, products, and infrastructure. Instagram chief Adam Mosseri emphasized the goal of breaking down language barriers, saying that helping creators reach new audiences in different languages will strengthen communities and boost creator growth.