Despite Hollywood's ongoing division regarding the adoption of AI in filmmaking, actor and director Mark Wahlberg argues that the technology holds potential within the industry, provided it is utilized responsibly.
Wahlberg revealed his intention to possibly leverage AI to improve specific elements of his upcoming film, the Pete Rose biopic, where he will assume the title role.
“This is a fairly expensive production, but we are discussing using [AI] to enhance stadium settings and similar aspects,” Wahlberg explained. “I don't believe one should simply input an idea into ChatGPT to generate a script and then produce that without real actors. However, if it can be used to enhance your work, I am in favor of that.”
Additionally, Wahlberg emphasized his conviction that storytelling must remain the central focus of cinema.
“I have participated in numerous large-scale, effects-heavy movies,” Wahlberg observed. “I felt I was in a prime position during the creation of the first Jurassic Park or the film Perfect Storm, where you saw that 100-foot wave in the trailer. These were pioneering moments for technology and computer-generated imagery. Now, I find it more difficult to achieve that level of impact, so I am not as passionate about effects-driven movies as I am about genuine storytelling.”
During an interview with TechCrunch Editor-in-Chief Connie Loizos, which touched upon the CAA Vault—a facility where actors can utilize scanning technology to capture their physical features, movements, and voices for AI replication—Wahlberg confirmed he had not visited the site but expressed interest in the concept.
“I would be interested because I believe that in the future, if that is the trajectory, it would be fantastic if my children or grandchildren could manage my likeness and image, potentially placing me in more films,” Wahlberg commented. “It will be fascinating to see how this develops.”
He went further to state he would not object if his upcoming animated series, “Ted,” was to continue for decades using an AI version of his image.
“I think it would be cool if, upon my inability or passing, the project could continue and people still wanted to see it; I would be intrigued to see where things go,” Wahlberg stated. “There are certain things from my youth that I wish were still part of my life. I would not be opposed to this. I believe people will have vast opportunities to view content of their choice, and if there is an actual audience for it, they should be allowed to see what they wish.”
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