During her performance at the Real Cool Festival in Madrid on Thursday, acclaimed artist Lorde paused her set to deliver a pointed critique of AI-enabled glasses. While refraining from naming specific brands, her remarks were widely interpreted as a direct challenge to festival sponsor Ray-Ban, which has a notable collaboration with Meta on AI smartglasses.
Footage of her comments, widely shared across social media platforms, captured Lorde expressing gratitude to the audience for participating in "something real." She then articulated a growing concern about distinguishing authenticity in an increasingly digital world. Her statement included a strong condemnation: "You don’t know if someone is wearing sunglasses or if they’re wearing those fucked up fucking… Can I just say, for the record, fuck the glasses. Don’t get the glasses. Not sexy."
These remarks arrive amidst heightened public scrutiny surrounding Meta's smart glasses division. Despite facing considerable backlash regarding privacy concerns, the company is reportedly moving forward with plans to introduce a new generation of "super sensing" glasses designed for continuous recording.
Intriguingly, following Lorde's set, Blackpink's Jennie took to the stage. As reported by Stereogum, Jennie serves as a prominent Ray-Ban Meta AI ambassador, having been featured in extensive advertising campaigns on Instagram and in a promotional video showcased between sets at the Real Cool Festival.
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