Originally reported bytheverge
Reutersfound that McDonald’s is increasingly using AI to set menu prices, including by trying to predict how much customers are willing to pay. Franchisees also toldReutersthey’re pressured by McDonald’s to use AI in pricing decisions.
More personalized and dynamic pricing is a concern in the AI era. Walmartpromised customersit wouldn’t use chatbot conversations and other personal information to set prices; Instacartscrapped an AI pricing planafter public backlash.
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