After a period of persistent denial, D’Addario, the renowned music company, has now confirmed the use of artificial intelligence, specifically Suno, in a recent promotional video. For nearly two weeks, the company had vehemently refuted allegations regarding AI integration, despite mounting evidence. Their initial explanations ranged from quality degradation due to low-resolution exports and digital noise introduced by plugins like Autotune, to the involvement of AI-assisted mastering tools from LANDR and Logic. However, D’Addario has since amended its original Instagram post, retracting its earlier denial of generative AI use.
In a comprehensive update to its July 29th post, the company issued a statement acknowledging its error: "We got this wrong. We’ve completed a full review and confirmed that Suno Studio was used to regenerate the original track. We shared inaccurate information, and we’re truly sorry … We do not support AI-generated music, and our process will reflect that going forward. We’ll require our employees and creative partners to disclose any use of generative AI, and we’ll more closely review everything we put into the world."
The updated post also included an apology for what it described as heavy-handed comment moderation, which led to the deletion of critical posts and the blocking of users. Notably, this admission was conveyed not through a new official statement, but by editing the original post five days prior, ten days after its initial publication.
The controversy originated from a demo video showcasing a new range of strings designed for extended-range guitars and low tunings. Viewers immediately raised suspicions about the recording's authenticity. The situation escalated when D’Addario released a clip purportedly showing the Logic recording sessions for the demo track. However, eagle-eyed observers quickly identified significant melodic and rhythmic discrepancies between the finished audio and the presented Logic session.
Further investigation by guitarist and YouTuber Rhett Shull, who obtained the original Logic files directly from D’Addario, only intensified the debate. Even in his notably balanced assessment, Shull concluded that Suno had likely been employed at some stage in the production process, most probably to regenerate an initial recording.
D’Addario's admission that Suno Studio was utilized to regenerate the track marks the latest in a series of AI-related controversies to impact the guitar industry, following the Fender CEO’s recent remarks likening bandmates to "analog AI."
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