Google is introducing a new application designed to integrate advanced graphic design capabilities directly into the Workspace environment.
Google has unveiled a new suite of creative tools for Workspace users called Google Pics, which aims to simplify the creation of 'professional-grade' AI images for businesses. Powered by the Gemini and Nano Banana generative AI models, this tool offers granular control over prompt-based image editing. Users can interact with specific objects or text within an image to describe changes, a feature designed to mitigate the inconsistent, 'ugly results' often produced by chatbots.
‘While AI image generation has been a huge hit for personal use, it’s been a different story for business,’ Google stated in its announcement blog. ‘Teams have struggled to create professional-grade images for marketing campaigns, customer presentations, and product storytelling, facing inconsistent results, endless trial-and-error prompting, and cumbersome workflows across multiple apps.’
Google Pics is launching as a standalone Workspace app and an integration for Google Docs and Slides, with expansion to Drive planned for the coming weeks. Users can select an image in their document or slideshow to edit it using the app's full suite of precision AI tools.
The app allows users to generate images from scratch or select and edit individual objects using descriptive prompts, including capabilities for text translation. Users can also upscale images to 2K or 4K, crop images into formats suitable for web, social media, print, or digital use, and collaborate on designs by sharing them with teammates.
Similar features and AI tools are offered by dedicated creative platforms like Canva and Adobe Express. By enabling the design of posters, flyers, and social media posts without requiring users to feel like they need to be graphic designers, Google aims to prevent Workspace users from needing third-party services for basic creative work.
Following a testing period after Google I/O in May, Google Pics is now rolling out to Workspace users on Business Standard, Business Plus, Enterprise Standard, and Enterprise Plus plans, Google AI Pro and Ultra personal plans, and the Google AI Pro for Education plan.
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