Google announced on Friday a new capability allowing users to remove a visible watermark from its AI-generated content, including images, videos, and songs. The company clarified that this modification will not affect the embedded, invisible SynthID watermark or C2PA standard-related metadata.
Josh Woodward, Google’s VP for Gemini, shared in a post on X that this toggle functionality will be available across the Nano Banana, Omni, and Lyria models. He specified that the setting to disable the visible watermark will initially be accessible within Gemini and Google’s video editor, Flow, with support for Search to be implemented in the near future.
This adjustment signifies an evolving approach to labeling AI-generated media. While visible watermarks can often diminish the utility of content for professional and creative applications, the fundamental need to identify AI-generated material remains paramount.
Woodward articulated the company's philosophy, stating, “We’re striking a balance here between creative control and safety: while the visible watermarks are now optional, invisible SynthID watermarks and C2PA metadata are still being used for transparency. So you can still use Gemini or Search to see if an image was AI-generated.” This statement underscores the commitment to both user flexibility and clear identification of AI content.
The rollout of this feature is anticipated in the coming days. Once available, users will be able to manage the visible watermark setting by navigating to Settings > Media Watermark to toggle it on or off.
In a related development, Google is also open-sourcing a new library named Credentio, designed to enable developers to embed a local validation mechanism directly into their applications.
This initiative follows Anthropic’s recent and widely discussed decision to incorporate a watermark into text and files generated by its Claude AI, a measure undertaken to comply with European Union regulations.
The Editorial Staff at AIChief is a team of professional content writers with extensive experience in AI and marketing. Founded in 2025, AIChief has quickly grown into the largest free AI resource hub in the industry.