Google has launched its experimental AI app Dreambeans in India, its first market outside the U.S., aiming to tap into the world's second-largest internet market to offer personalized visual stories derived from users' digital activity.
On Monday, Google expanded Dreambeans, available on both Android and iOS, to India with support for 13 local languages, including Hindi, Punjabi, Tamil, Telugu, and Bengali, in addition to English. This launch follows less than two months after Google made the app accessible to all eligible U.S. users aged 18 and older.
Introduced in June, Google's Dreambeans utilizes data from connected Google services like Calendar, Gemini, Gmail, Photos, Search, and YouTube to proactively generate personalized and illustrated stories about users' interests and daily lives, without the need for manual prompts. Initially featuring static AI-generated illustrations, Google recently added functionality to animate images in select stories using its Veo video-generation model.
Google selected India as the first international market for Dreambeans due to strong interest from Indian users and the widespread adoption of its services. Gozde Oznur, a Google product manager, noted during a press briefing that India stood out for the high overlap of users across Gemini, Gmail, and Google Photos.
Dreambeans has generated nearly 55,000 downloads in the U.S. since its June debut, according to Sensor Tower estimates. Approximately 63% of these downloads occurred in September when Google opened the app to all eligible U.S. users aged 18 and older. However, monthly downloads dropped by 84% to about 5,500 in October.
In the first 30 days following the full U.S. launch, Dreambeans recorded an estimated 29,000 downloads. Comparatively, Meta's Muse saw 7.4 million, ChatGPT saw 2.8 million, Grok Bot saw 362,000, and Claude saw 155,000 during their respective first 30 days. However, unlike these general-purpose AI apps, Dreambeans focuses on generating personalized narratives rather than answering a wide array of queries.
Despite supporting many widely spoken Indian languages, users can currently select only one language at a time for their stories. Although the app can access information across Google services in multiple languages, it cannot mix them to generate stories, as Oznur explained during the briefing.
This limitation may restrict Dreambeans' appeal in India, where users frequently switch between languages, often mixing them in what is known as Hinglish.
Dreambeans' reliance on data from users' Google accounts also raises privacy and data access concerns. The app uses Google's Personal Intelligence technology to synthesize connected services for personalization, potentially exposing sensitive information that some users might prefer to keep private.
Users retain control by choosing which Google services to connect with Dreambeans and can disconnect them at any time. They can also delete their Dreambeans data directly from the app. Furthermore, Oznur stated that information deleted from underlying connected services is automatically removed from the Dreambeans personalization system.
Users can instruct Dreambeans to avoid specific subjects, such as business-related information, prompting the app to adjust its storytelling accordingly. Oznur added that Dreambeans is restricted to personal Gmail accounts, not enterprise users, and that generated stories are visible only to the account holder.
The proactive nature of Dreambeans carries the risk of surfacing memories that might be unsettling. Oznur acknowledged this possibility, noting that the app could generate stories involving deceased individuals. She likened the control features to those in Google Photos, allowing users to limit which memories appear.
Oznur informed reporters that Google is exploring ways to make Dreambeans more actionable, shifting from providing personalized stories and recommendations to helping users take action based on the app's suggestions.
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