Businesses are increasingly leveraging artificial intelligence to enhance photography skills. Last year, Google introduced "Camera Coach" on Pixel phones to assist users with framing and composition. Additionally, in July, Adobe debuted a new feature in its experimental camera application that utilizes AI to critique images and recommend capture adjustments.
Following this trend, two former TikTok employees, Melody Chu and Jing Liu, are unveiling a new iOS application named Superpose. This tool employs an AI guide to instruct users on how to achieve the best poses for photos.
Superpose functions essentially as a camera application. Users can capture selfies or photos of friends, after which the app generates four potential poses using artificial intelligence. Some suggested poses are elaborate, and occasionally, the generated imagery appears uncanny.
Users have the option to save generated poses or utilize the "match pose" feature, which attempts to position the user within the frame according to the AI's suggestions.
Before founding Superpose, Chu held various product roles at companies including Meta, Nextdoor, Roblox, TikTok, and Slack. Concurrently, Liu served as a founding engineer at a 3D face-scanning startup and later contributed to image and video models at TikTok.
Chu explained that the concept for the application arose from a personal challenge: her husband struggled to take flattering photos of her.
“My husband just takes awful photos of me. It was a true pain point in our marriage where I don’t understand how he gets me to look just so terrible all the time. And I thought to myself, there has to be a way to solve this problem with advancements in computer vision and generative AI. And I decided to set out on my own,” Chu told TechCrunch.
Launched in July, Superpose has been downloaded more than 22,000 times, with users generating over 190,000 poses. The application offers five free generations daily, though users can purchase packages of five additional generations for $2.99 or 20 generations for $9.99.
Although Chu acknowledged the growing competition in the AI-guided photography sector, she noted that Superpose aims to be the premier camera for portraits by adhering to AI instructions. The startup avoids creating AI-generated backgrounds and images, preferring to focus on real-life photography, she added.
“We want to lean into the core of memory capture versus, say, putting you in a fantastical place that you’ve never been. I think there are so many apps that do that well already, but we really wanna focus on actually capturing the lived moment and experience,” Chu said.
She also recognized that some pose suggestions might appear uncanny, prompting the company to work on improvements. The startup is currently refining its generation styles, personalization features, and methods to better coach users directly through the camera viewfinder.
Superpose has secured $2.2 million in funding from Khosla Ventures, Chinese smartphone and selfie app maker Meitu, and OVTR Ventures.
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