Ben Guez, a content creator and startup founder, has reportedly amassed "a bunch of potential international wives in [his] DMs" through an ingenious automated system. This setup leverages OpenClaw, Claude code, and Instagram's trial reels to generate romantic interest.
“I think it’s crazy, like the potential is insane right now,” Guez informed TechCrunch, expressing his astonishment at the system's efficacy. “I’m not sure if everyone’s gonna think it’s good, but I mean, it’s working.”
Guez's strategy for attracting numerous women begins with the open-source AI agent, OpenClaw, which monitors World Cup match results. Following each game, OpenClaw activates Claude to produce and publish a nearly identical Instagram "trial reel" using a consistent template. The video features Guez looking forlornly out a train window, accompanied by the caption: “I can’t believe {COUNTRY} lost… If any {COUNTRY} girls need emotional support… my DMs are open.”
He has deployed this standardized post, with only the country name altered, over a dozen times. Crucially, these "trial reels" do not appear on a creator's public profile, making the repetition undetectable. Since initiating this automation, Guez has garnered over one million views and received 200 direct messages within a mere few days. This impressive volume is further amplified by the fact that Guez's profile states he will only respond to DMs sent via Canary, his AI language learning app, compelling interested women to download his application.
While Guez undoubtedly demonstrates an exceptional application of the "work smarter, not harder" principle, it raises questions about how these women might react upon discovering his lack of genuine interest in, for instance, Tunisian soccer.
However, Guez asserts that the women's reactions are not negative. “They’re not feeling angry, they’re more impressed, like, ‘Oh, you’re thinking outside of the box, you’re a genius,’” he claimed. He believes that “as long as you’re open [about] what you’re doing, I think it’s fine.”
TechCrunch noted its inability to independently verify these reported reactions, thus relying on Guez's account. Nevertheless, Guez is not alone in employing AI assistants creatively. While his methods are certainly more audacious, others are utilizing OpenClaw to streamline the more mundane aspects of dating.
Jeff Weisbein, founder of a tech PR firm, for example, employs OpenClaw to assist in selecting suitable date locations across various neighborhoods in South Florida.
“I’m meeting women who are in various parts of South Florida, so I don’t know all of the restaurants or things to do,” Weisbein explained to TechCrunch. “I have my bot just kind of do all the research and make a document with links to why it’s a choice for whatever type of date it is.”
Upon learning of Guez’s elaborate OpenClaw strategy, Weisbein reportedly burst into laughter.
“I guess I’m not leveraging OpenClaw to the fullest,” he quipped, before adding, “But definitely in the realm of using OpenClaw to facilitate a task that I would manually have to do otherwise.”
Similar to Guez, Weisbein is transparent about his use of AI tools for date planning, though he once encountered a negative reaction when a woman told him, “I hate AI agents.” While using OpenClaw to find a happy hour spot in Fort Lauderdale might seem akin to a Google search, Weisbein draws a firm line at allowing AI to mediate his actual conversations with women.
“I have seen people create bots and ways to swipe using OpenClaw, and I wouldn’t do that. They say it’s a numbers game, but if that’s what it takes… that seems like a pretty terrible way to do it,” he stated. “I feel like you shouldn’t delegate your communication when you’re in a relationship with someone to AI.”
While many appear hesitant to involve AI once a genuine connection is forming, tech worker Cailey shared that she has no qualms about using Claude to terminate a flirtation once she's decided to end it.
“I started using Claude and created an automation that crafts ‘I no longer wish to see you’ messages based on a few key terms I would enter about the date. It’d then automatically send them for me at random times so that I wouldn’t feel the anxiety of when to send,” she recounted to TechCrunch. “It worked really well, until I mentioned it to someone I was on a date with, who I then had to send an automated message to, and he asked if he was talking to Claude or Cailey.”
This prompts a curious modern dilemma: which is worse, being ghosted or being broken up with by an artificial intelligence?
OpenClaw significantly impacted the tech world when it gained viral popularity, yet security experts have consistently cautioned users about the inherent risks of granting an AI assistant unchecked control over personal accounts.
Lazer Cohen, co-founder of NanoClaw, a security-focused alternative to OpenClaw, highlights the serious privacy implications of entrusting personal relationships to AI, even as his own company promotes date planning as a potential use case on X.
“Whenever you’re giving an agent access to personal information and accounts, you need human-in-the-loop approval,” Cohen emphasized to TechCrunch. He cited common concerns: “We’ve all heard the stories of OpenClaw creating dating profiles for people without their knowledge or consent, or OpenClaw dating coaches spilling to other groups that they’re being used as a dating coach too.”
Despite these concerns, NanoClaw has found its way into Cohen’s personal life, albeit in a considerably more wholesome manner than Guez’s strategy of mass-producing reels targeting heartbroken soccer fans.
“My wife and I personally use our NanoClaw assistant, Rosie, to manage the schedules of our five children,” he shared. He also noted that such "claws" are broadly utilized to assist couples in navigating the child-rearing phase of life.
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