ChatGPT can now shop on your behalf. On Friday, OpenAI unveiled a new wallet feature enabling its "dots" agents to select items and finalize purchases. This capability is currently exclusive to a select group of U.S. ChatGPT Pro subscribers who are 18 and older and possess a U.S.-issued Visa, Mastercard, or American Express.
OpenAI emphasizes that users retain full control over their spending, as they can inspect the items, total cost, and payment method before any transaction proceeds. Furthermore, purchases require direct user approval via a security method such as Face ID or a fingerprint, ensuring a clear audit trail for every transaction.
This development arrives amid a period where consumer-facing AI tools are striving to define their utility. While platforms like DoorDash and Uber have reported limited success with AI-driven orders, Meta’s Muse has observed AI-assisted shopping becoming a primary activity for its more than 10 million users. Additionally, other personal AI agents, such as Instinct, already support making purchases for users.
It is logical, therefore, that OpenAI would seek to expand its capabilities with its own agentic shopping feature.
To utilize this feature, ChatGPT subscribers must link their eligible payment cards to the ChatGPT Wallet and instruct their dot to assist with a purchase. This setup requires a one-time entry of payment information; subsequent transactions will not require re-entry. When the transaction occurs, the Wallet charges the selected card using a secure token, replacing actual card details so neither the agent nor the merchant receives this sensitive information.
The merchant will automatically receive necessary fulfillment details, such as the shipping address and contact info, OpenAI states. The company notes that shoppers using these agents will still be eligible for credit card rewards and standard protections, including the ability to dispute unauthorized charges.
The restricted launch will allow OpenAI to assess and refine the feature before a wider release. Looking ahead, the company intends to provide users with greater autonomy by allowing spending limits or configuring specific parameters regarding purchase categories or timeframes, enabling pre-approved purchases that agents can execute.
OpenAI also plans to extend the feature to a larger number of retailers. However, this faces obstacles in sectors where merchants block AI agents, with Amazon currently being the largest retailer to prohibit their use in favor of its own Alexa agent.
To assist retailers in adapting to this agentic commerce landscape, OpenAI has released a Commerce Partner Playbook offering tools and guidance to websites wishing to accommodate customers using AI agents.
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