At the Work Innovation Summit in New York on Tuesday, Asana launched its AI Studio—a no-code builder enabling teams to design workflows and seamlessly embed AI agents directly within Asana, streamlining productivity without the need for coding.
Asana’s 2024 State of Work Innovation report reveals that employees spend 53% of their time on ‘low-value busywork,’ underscoring the need for AI tools to enhance productivity.
In response, Asana has launched AI Studio—an extension of its rules engine—that empowers teams across marketing, operations, IT, and HR to customize AI agents for every project stage: intake, planning, execution, and reporting.
During the Summit demos, Asana showcased how AI Studio streamlines tasks like drafting campaign materials, identifying missing project details, triaging requests, and tracking efficiency.
Moreover, with Asana AI studio users can enhance AI performance by uploading relevant information, such as style guides, enabling precise content generation and task updates.
According to the company:
“Unlike other AI tools that simply synthesize information and generate content, Asana’s AI agents work directly with the team, like a teammate.”
Asana co-founder and CEO Dustin Moskovitz announced that AI Studio allows users to create workflows simply by giving AI instructions in plain language, similar to chatbot interactions.
Other than this, Asana has also launched a Collaborative Work Management Certification program to help customers develop their AI strategies.
Asana’s Smart Workflows utilize its Work Graph® to track work relationships, and CPO Alex Hood assured that the AI is secure and HIPAA-compliant.
During the keynote address, Asana’s Chief Product Officer, Alex Hood, highlighted the security and HIPAA compliance of the company’s embedded AI.
Asana is positioning AI Studio as a tool to reduce busy work, not replace human employees. Hood noted that while the tool has boosted productivity for creative content, it hasn’t altered the structure of the marketing team. “That team is intact—they’re just more efficient,” he explained.
He also expressed his preference for a human-in-the-loop approach, where all actions taken by AI agents are pre-defined by employees and approved in real time.
Asana’s AI Studio transforms busy work into productivity, allowing teams to unleash their creativity. Get ready to revolutionize your workflow and embrace a smarter way to work!
