TechCrunch asked Sottiaux to clarify his role. He leads all core products, including the API, agent infrastructure, enterprise, all iterations of ChatGPT (such as the new Work platform), and Codex.
Sottiaux explained the importance of ChatGPT Work: democratizing access to coding agent power. He described the goal of taking technical tools and packaging them into a safe, delightful, mobile-friendly experience available via the $20 monthly Plus plan.
Regarding the economic driver, Sottiaux noted that as OpenAI generates more utility for users, they are willing to pay for it. He believes users will readily subscribe to a service offering immense value, such as the $20 Plus plan.
Sottiaux views AI adoption as a diffusion process. He stated that while Codex was built for a technical audience, ChatGPT Work is now diffusing capable models to a broader public. He emphasized that the technology now handles autonomous, complex tasks safely and delightfully.
The interview shifted to how the user interface should function. Sottiaux argued for building capable models and then finding the simplest way to integrate them into daily life, allowing the model to take the lead rather than forcing users to navigate complex buttons.
He highlighted the progression toward natural interaction, citing the recent success of ChatGPT Voice. Sottiaux noted that the technology adapts to humans, making the experience intuitive rather than requiring users to learn a complex tool.
Sottiaux addressed the skepticism surrounding the "magic" capabilities compared to tools like Claude Cowork. He cited the 20 million users as proof that the world is indeed ready for this level of autonomy, emphasizing a launch that is simple yet powerful.
The conversation touched on product discovery. As they push model capabilities—such as GPT 5.6's ability to process documents and generate reports—OpenAI leans into these strengths and iterates based on community feedback and real-world use.
Addressing cost concerns, Sottiaux mentioned working daily to improve efficiency. He highlighted recent price cuts, specifically the 80% reduction via Luna, making frontier capabilities more affordable over time while aiming to increase utility within the same dollar amount.
The interview concluded with Sottiaux responding to concerns about data privacy, specifically regarding access to email and iMessages.
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