Apple is reportedly targeting a 2027 release for its inaugural smart glasses, with a potential preview as early as the end of this year, according to insights from Bloomberg's Mark Gurman.
Gurman, who has consistently tracked the evolution of Apple's smart glasses strategy, has now provided more specific details regarding their anticipated appearance. He indicates that Apple is currently evaluating four distinct designs, with the possibility of launching some or all of these variations to the market.
The reported design options encompass a large rectangular frame, a slimmer rectangular frame (reminiscent of the eyewear favored by CEO Tim Cook), a larger oval or circular frame, and a smaller oval or circular frame. Furthermore, Apple is said to be exploring a range of color choices, including classic black, a vibrant ocean blue, and a subtle light brown.
This iteration of smart glasses represents a more focused approach compared to Apple's earlier, more expansive ambitions for a diverse range of mixed and augmented reality devices. That broader strategy previously encountered hurdles, including product delays and a somewhat muted response to the Vision Pro.
Notably, these glasses appear to align more closely with the functionality offered by Meta’s Ray-Ban glasses. They are designed without integrated displays, instead focusing on core capabilities such as capturing photos and videos—reportedly via distinctive oval camera lenses—managing phone calls, playing audio, and facilitating interaction with the anticipated enhanced Siri.
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