Apple is updating its App Store guidelines to block minors from accessing online dating platforms or AI companions featuring "sexual or romantic content," according to an announcement made to developers on Monday. This policy shift is part of a broader effort to bolster child safety, which also includes the global deployment of age verification technology and enhanced parental controls.
Although most dating services already limit their user base to adults, Apple is now mandating that any application offering dating or romantic features must carry an 18+ rating. Effective November 16, developers are required to attach specific content descriptors that accurately reflect the app's functionality to comply with these new age rating standards.
The implications for AI companion applications are particularly notable. Apps like Character.AI, Replika, and others allow users to create avatars for friends or romantic partners, often attracting a younger demographic. The policy change follows a move by xAI last year to release 3D animated companions capable of unlocking NSFW capabilities. Data indicates that top AI companion apps on both major app stores have been downloaded over 220 million times globally.
Additionally, the company is updating rules regarding location sharing. Applications that transmit a user's real-world location to others must explicitly disclose this feature. This addresses significant privacy concerns, particularly if users are unaware that their whereabouts are being shared. There is a specific exception in Brazil, where family safety apps utilizing location sharing can seek a rating from the Ministry of Justice instead of the standard A16 classification required by local law.
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