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Anthropic Renames Claude Plans to Max and Ultra

Anthropic has announced a rebranding of its Claude subscription tiers. The previous Max 5x plan has been streamlined to simply "Max," while the higher

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Originally reported bytheverge

Anthropic has announced a rebranding of its Claude subscription tiers. The previous Max 5x plan has been streamlined to simply "Max," while the higher-tier Max 20x plan is now called "Ultra." This naming convention aligns with the strategy seen in other tech sectors, such as Apple's naming of its most powerful silicon chips.

Despite the name changes, the pricing for these advanced plans remains consistent. Users will pay $100 per month for the Max tier and $200 per month for the Ultra tier.

#AI News#Anthropic#Claude#Subscription Plans#Pricing Strategy
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