The Super Bowl LX commercial lineup prominently featured artificial intelligence, signaling a pervasive theme for this year's advertising spectacle. In one notable spot, actor Chris Hemsworth, celebrated for his action-packed roles, engaged in a dramatic standoff not within an Avengers film, but against Amazon's AI assistant. His character conveyed a palpable fear that the AI was meticulously plotting his demise, a scenario perhaps reminiscent of the malevolent Ultron still fresh in the Thor actor's mind. This particular advertisement, however, was merely one among numerous instances where AI took center stage during the highly anticipated annual event.
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