Google is implementing an automatic labeling system for advertisements produced using its proprietary generative AI tools. These ads will prominently feature a "created or edited with AI" designation.
This new transparency feature allows users to identify AI-generated or edited ads across Google Search, Google Discover, and YouTube. As reported by TechCrunch, the update, unveiled on Thursday, introduces a dedicated "created or edited with AI" label within the "how this ad was made" tab of Google’s "My Ad Center." Accessing this information is straightforward: users simply tap the three dots or info button displayed on ads, which opens a panel also providing options to block or report content.
While ads developed with Google's own generative AI advertising tools will receive this AI label automatically, advertisements created using other AI platforms will necessitate manual disclosure by the advertiser. Furthermore, in select regions, these AI labels might appear directly on the ad itself, either through automated detection or when an advertiser proactively indicates AI involvement.
This move by Google aligns with broader industry efforts towards AI transparency. Meta, for instance, already employs a comparable "AI info" label within the "About this ad" panel on its platforms. Google has also previously introduced specific disclosures for "synthetic or digitally altered content" in political advertisements for 2024. Earlier this year, the company expanded the availability of SynthID and C2PA content labels, critical tools for identifying deepfake content, reinforcing its commitment to content authenticity.
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