RealEye.io is a web-based eye-tracking and attention analytics platform designed for better understanding of user behavior. Utilizing standard webcams, it accurately tracks where users look on their screens, generating real-time heatmaps and gaze paths. This tool is perfect for UX researchers, digital marketers, product designers, and academic researchers seeking to optimize visual layouts, enhance ad performance, and conduct usability studies. Notably, RealEye.io requires no special equipment; users simply need to allow webcam access.
With features like participant recruitment, session recordings, and AI-driven gaze prediction, RealEye.io streamlines the testing process. The interface is research-friendly, making it easy to visualize data and extract meaningful insights. Its ability to cater to both academic and commercial needs sets it apart from competitors.
While users enjoy a free trial, exploring the paid plans at $49 per month unlocks even more capabilities. As you assess RealEye.io for your eye-tracking needs, consider looking into alternatives that may offer different features or pricing structures. Exploring these options can help you find the best fit for your specific requirements.
