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Clay is a go-to-market (GTM) platform designed to unify and activate unique data for sales, marketing, and operations teams. Built to solve the challenge of fragmented and incomplete data, Clay combines AI agents, enrichment from over 150 data providers, and intent signals to deliver high-quality, actionable insights. It enables users to research target companies and contacts, automate lead enrichment, and orchestrate GTM workflows with natural language commands. Clay fits seamlessly into workflows that require data-driven decision making, such as outbound prospecting, account-based marketing, and CRM enrichment. The platform is trusted by over 500,000 GTM professionals and is built with a focus on speed, accuracy, and automation. Clay is ideal for teams looking to improve pipeline generation, personalize outreach, and automate administrative tasks related to data management.
4.7/5
High-quality, accurate, and actionable
Intuitive and workflow-focused
To centralize GTM data and automate actionable workflows for sales and marketing teams.
Integrates with major CRM and ad platforms, supports data from 150+ providers, and fits into diverse GTM tech stacks.
Freemium with scalable paid tiers based on features and data volume.
Features with the highest value for users are highlighted here.
AI-led research and enrichment
Integration with 150+ data providers
Intent and signal tracking
Automated messaging sequencer
CRM enrichment
Targeted ad audience syncing
Natural language GTM workflow builder
Reverse ETL capabilities
Sales Teams
Marketing Teams
GTM Operations
Startups
Enterprise Companies
Data Analysts
Account-Based Marketing (ABM) Teams
Product-Led Growth Teams
Revenue Operations
Small Business Owners
Free
Pro
Weekly intelligence on AI strategy, operations, and market shifts. No noise. No narrative. Direct to your inbox.
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Side-by-side with top alternatives in this category.
| Tool | Rating | Visits / mo | Global rank | Category rank | Engagement | Bounce | Top market | Starts at | Free tier | Integrations | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
 Clay AIAI Marketing Tools | 4.5 | 1.6M | #25,129 | #344 | 5m 25s7.2 pages | 38% | US#12,685 | $0 | Yes | 1 | View |
 CoClueAI Marketing Tools | 4.1 | 1.1B | — | — | 2m 1s2.6 pages | 62% | — | $0 | Yes | — | View |
 Social WizardAI Marketing Tools | 3.4 | 1.1B | — | — | 2m 1s2.6 pages | 62% | — | $0 | Yes | — | View |
 LOOX: Face Shape Test, AI HairAI Marketing Tools | 2.8 | 1.1B | — | — | 2m 1s2.6 pages | 62% | — | $0 | Yes | 1 | View |
 HubSpotAI Marketing Tools | 4.4 | 42.8M | #580 | #2 | 16m 5s16.1 pages | 23% | US#382 | $0 | Yes | 1 | View |
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